Always Forward
We partnered with Nike Football to launch the latest Mercurial boots with an Instagram film campaign that highlighted the boot’s ethos of ‘Always Forward with Speed’.
To showcase the explosive speed of the new Mercurial, we created a series of AVs that portrayed the world’s fastest athletes – Cristiano Ronaldo, Kylian Mbappe & Neymar Jr – as being simply too fast to capture on film.
The films amassed a total of over 23 million views across Nike Football and athlete channels.
Creative Director: Adrian Stannard
Art Director: Barry Slater
Group Account Director: Alex Aidan
Senior Account Director: Michael Sinnerton
VFX + Animation: Man VS Machine
Director (CR7): Giorgio Bruni
Production: Stink
Editor: Giorgio Gremigni