Jersey By You

We created the world’s first dedicated football jersey platform and marketplace for Nike. Inspired by the rise of jersey culture in sports and the next generation of creators, the platform is the first step in enabling athletes to create their own football shirts, to tell their story both through design and content – then sell their kit through Nike.com.

To launch the platform, we partnered with founder of 24 London – Fabio Gomes – to create a custom jersey based on his story. We interviewed Fabio to learn about him and his brand, 24 London, and then set about creating a jersey based on his ’Zombie Living’ mantra. This was then sold as one of 3 pinnacle launch collaborations on the platform.

Creative Director: Toby Burnett

Art Director: Barry Slater

Designer: Barry Slater

Copywriter: Rob James

Group Account Director: Alex Aidan

Senior Account Director: Michael Sinnerton

Illustrator: Nuno Gomes

Photographer: Elliott Wilcox