GameKillers

 

A season long campaign helping Nike react to the most epic on-pitch football moments – in real-time.

The campaign utilised a library of AV, animation, gif and still assets – set in an 8-bit retro video game world with a modern meme aesthetic – and celebrated Nike athletes as Game Killers – crowning the moments when they step up and decide the outcomes of key games.

We shot 22 athletes across Europe, then collaborated with ILOVEDUST to produce over 300 pieces of bespoke content, which dropped around the biggest games in the football calendar.

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Creative Director: Adrian Stannard

Art Director: Albert Pukies

Art Director: Barry Slater

Designer: Barry Slater

Group Account Director: Alex Aidan

Senior Account Director: Michael Sinnerton

Account Manager: Stuart Davis

Production: PictureFarm

Animation & VFX: ILoveDust

DOP: Fernando Gayesky

Photographer: Lucas Garrido

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