Living Room Cup
To help get the world moving during lockdown, we created The Living Room Cup.
Each week, an elite athlete threw down a challenge direct from their living rooms – via Instagram – and invited the world to accept, giving people a chance to compete against the best.
Participants were invited to track their progress via the Nike Training Club app and share on social media with the hashtag #PlayInside.
Creative Director: Adrian Stannard
Art Director: Calum Torbett
Art Director: Barry Slater
Group Account Director: Alex Aidan
Senior Account Director: Michael Sinnerton
Lead Editor: Giorgio Gremigni
Editor: Kristina McKormick