Nike Football Impulse Pack

The Impulse Pack captures the joyful feeling of stepping back onto the pitch again. We launched the boots with Nike to celebrate the return of grassroots football after lockdown, and a summer packed full of international tournaments.

We created the entire brand campaign, combining kaleidoscopic graphics with joyful on-pitch imagery to illustrate the euphoric feeling that playing football can bring.

Creative Director: Adrian Stannard

Art Director: Barry Slater

Designer: Barry Slater, Sergio Faria

Group Account Director: Alex Aidan

Senior Account Director: Michael Sinnerton