Freakology

A multi-city basketball camp designed to teach young basketballs how to play like NBA MVP Giannis Antetokounmpo, aka ‘The Greek Freak’.

We created the name and branding system for the events as well as recap content across Nike’s app and social channels.

Creative Director: Adrian Stannard

Art Directors: Barry Slater, Laura Beretti

Illustrator: Oliver Stafford

Designers: Barry Slater, Thierry Nahayo