Odlo | There’s More Out There

We collaborated with historic Swiss performance apparel brand Odlo to reposition and launch a new brand strategy – which aimed to inspire outdoor enthusiasts to seek physical and mental fulfilment in the outdoors through their own reawakening.

Led by the claim “There’s more out there,” Odlo’s new brand direction encourages athletes to tap into what the outdoor world awakens in us and, as a result, experience moments that keep us coming back for more.

We launched this brand direction with a campaign that prompted reawakened athletes to lean into the rewards of outdoor pursuits. It features former Olympic biathlete Martin Fourcade as he views the outdoors through a new lens.

Creative Director: Adrian Stannard

Art Director: Barry Slater

Creatives: Sebastian Regfeldt, Jesper Stahl

Strategy: Ed McKenna, Idris Kaplan